Mayelana NATHI

Ngokungafani nontanga yethu, ukuncintisana okuyinhloko kweXinhui kulele emandleni enkonzo yokwenza ngokwezifiso ngokugcwele. Singenza amasu ahlukahlukene ayinkimbinkimbi okuhlobisa nokuphrinta, sinikeze amakhasimende izixazululo eziqala "ekuklanyweni okusekelwe emidwebweni", "ukwenza ngokwezifiso amaphethini" kuya "ekuthengweni kwendwangu". Kungakhathaliseki ukuthi yizingubo zemidlalo ezifana nama-T-shirts asemfashinini, amasudi ezemidlalo akhululekile, ama-hoodies, ama-sweatshirts, nama-joggers, noma izingubo zabesifazane ezifana nezingubo, amahembe, nama-jumpsuits, singahumusha ngokunembile imibono yamakhasimende ibe ngokoqobo ngemishini yokukhiqiza ethuthukisiwe kanye nethimba lokuklama elingochwepheshe. Lokhu kuqinisekisa ukuthi umkhiqizo ngamunye uhlangabezana nezindinganiso zekhwalithi ephezulu futhi kusiza abathengi bakhe ukuncintisana okuhlukile emakethe.

I-Xinhui inethimba lochwepheshe elihlelekile nelinamandla: izisebenzi zokukhiqiza ezinekhono zilawula ngokuqinile ikhwalithi yomkhiqizo ngeminyaka yolwazi lobuciko; amaqembu okuhweba kwamanye amazwe asebenzayo kanye nezinsizakalo zamakhasimende ahlinzeka ngokusekelwa kwesevisi ngesikhathi esifanele nangobungcweti kumakhasimende omhlaba wonke. Amalungu eqembu ahlala egcina isimo sengqondo esihle sokusebenza futhi asebenzisana eduze kuzo zonke izixhumanisi kusukela ekuklanyweni kuya ekukhiqizweni nasekulethweni, ebumba isithombe se-Xinhui "njengebhizinisi lezingubo lochwepheshe elikhulu" futhi ebeka isisekelo esiqinile somuntu sentuthuko yenkampani.

Indaba yomkhiqizo we-Xinhui ivela esifisweni sokuqala "sokuvumela abathengi bomhlaba wonke bagqoke izingubo ezisezingeni eliphezulu nezenziwe ngokwezifiso". Eminyakeni eminingi edlule, umsunguli wayeqaphela kakhulu isidingo sezingubo ezisezingeni eliphezulu emakethe yamazwe ngamazwe kanye nekhono lokuhlinzekwa kwebhande lezimboni elivuthiwe laseHumen, ngakho-ke wangena ngokuqinile emkhakheni wokuthumela izingubo kwamanye amazwe. Kusukela ekuqaleni ekhonza ama-oda amancane aphesheya kwezilwandle kuze kube manje ebambisana ngokujulile nemikhiqizo eminingi, njalo lapho sisiza amakhasimende ukuba aqaphele imibono yawo yokudala futhi umkhiqizo ngamunye ufinyelela ngempumelelo kubathengi baphesheya kwezilwandle, kuqinisa inkolelo yethu "ekudluliseni inani ngezingubo". Le ndaba yebhizinisi, egxile ebusheni bemboni yaseHumen, iphinde ivumele amakhasimende aphesheya kwezilwandle ukuthi aqonde futhi azihlanganise ne-Xinhui ngomqondo oqinile wokucwiliswa.

Idatha iwubufakazi obucacile kakhulu bamandla: Kuze kube manje, maqondana nokwaneliseka kwamakhasimende, sithole izibuyekezo zabathengi zomhlaba wonke eziyi-122, kanye nesilinganiso sokwaneliseka sisonke esifinyelela ku-4.9/5 (isikolo esigcwele 5). Zonke izinkomba ezintathu eziyinhloko — "insizakalo yomhlinzeki", "ukuthunyelwa ngesikhathi", kanye "nekhwalithi yomkhiqizo" — zifinyelele amaphuzu angu-4.9, kanti ama-97% amakhasimende anikeze izibuyekezo zezinkanyezi ezi-5. Le datha ayidonseli nje ukunaka kwezivakashi ngokushesha kodwa futhi ithuthukisa ngempumelelo amazinga okuguqulwa kokubambisana.

Ngaphezu kwedatha yobuningi, ukubuyekezwa kwamakhasimende angempela okungenakubalwa nakho "kungamakhadi ebhizinisi aphilayo". Isibonelo, ikhasimende laseMelika uMartin Reyna linikeze isibuyekezo sezinkanyezi ezi-5 kumkhiqizo wethu we-"Custom Waffle Knit Long Sleeve Men Thermal", lidumisa ukuthi "umkhiqizo uyamangalisa futhi ukuthunyelwa kushesha kakhulu"; amanye amakhasimende amaningi nawo aveza ukuqashelwa kwawo ngezithombe-skrini zengxoxo, ukuthandwa, nezinye izindlela. Impendulo ngayinye iyisiqiniseko esihle kakhulu "sekhwalithi + isevisi" yethu.

Imikhiqizo yethu idumile ezimakethe zaseYurophu naseMelika njenge-United States ne-United Kingdom, futhi inendawo yayo ezifundeni ezifana neCanada ne-Australia. Sithembele esisekelweni sokukhiqiza se-Humen kanye nochungechunge lokunikezela oluzinzile, sisungule amanethiwekhi esevisi yangemva kokuthengisa ezingxenyeni eziningi zomhlaba, sinikeza ukwesekwa okugcwele kwamakhasimende kusukela ekuxhumaneni kwe-oda kuya ekulandeleni izinto kanye nokuxazulula izinkinga zangemva kokuthengisa. Lapho amakhasimende ekhetha i-Xinhui, awagcini nje ngokukhetha ingubo kodwa futhi azibophezele isikhathi eside "ekuthengeni ngokuzethemba nangokugqoka ngokukhululeka".